Once again, it's that time of the year, when every developer works extra hard to make sure they have a demo ready. It's like Christmas, but instead of presents, there is a glorious bounty of demos to try - for all those upcoming games, players have been frothing at the mouth for. This is the main event for most developers - one of the few times when all eyes will be on their projects. Those aren't just potential players these demos will be attracting, either. There are also content creators, who could make or break a game. Now it may not be as grim as this, but it is crazy out there. If you can survive the plethora that is Steam Next Fest, then you can survive anything.